Elections Canada - Lifestyle

This is a series of lifestyle images produced along side the video production of several TV and online ads produced for Elections Canada by Acart Communications. These images were used online and in print during the 2019 Canadian elections. The goal of the images was to portray everyday people and engage them to register and most importantly to Vote!

people moving to a new home in montreal
portrait of a girl that is getting help to move her personal items from a truck
young man searching then internet to get information an election details and voting
young adults having a fun time out with friends at a local restaurant. they are sharing laughs, food and some drinks.
girl sitting looking back at the camera in an editorial style pose with a slight smile while her friends continue to chat.
you man and other new immigrants going through a ceremony of becoming a new citizen of canada with the canadian flag i the background.
asian woman walking though a photography set designed to look like an airport. she looks up to the camera while passing another traveller heading to her gate.
portrait of a business woman holding a coffee, while sitting down waiting for her flight
young man with glasses carrying his luggage through the flight information hall as other passers by walk around
young mixed race couple installing a floating floor in their new apartment building, building & construction tools are seen in the background
black man posing for a portrait while his wife ro girlfriend continues to install the floors to their new home
a model mother walks up the stairs wirth her son and daughter coming back from school on a cloudy day
male hands holding an envelope as he looks over his elections canada voter information card
a rural aboriginal woman receives her mail in a mailbox by the side of the road in the country
an urban redhead female goes though various letter looking for the one note she is waiting for by a busy roadside in a new devolopement
an aboriginal male man looks up at the mere on his porch
an attendee hands over a voting card to a man about to cast his ballot in the ballot box
female hands tearing a ballot in oder to then put into a box
an older gentlemen on a public transport bus is looking up and smelling at other passengers
an older man with a beard laughs while walking in a montreal parc
a woman working the a voter location looks out the window
a young man in a wheelchair and teenager walk to a destination
a handicap adult in a wheelchair waits while being photographed
young hip urban adult man
a black successful businessman stand for an editorial style portrait
a 30 something asian woman casually dressed in a glass commercial building entrance
a young asian man laughing as he walks through some doors
young adult females share a laugh after voting
a groups portrait of 2 women one asian the other European looking
Video Production House : 4ZERO1
Director: Sébastien Duguay
Producer: Philippe Lalande
Video Production House : 4ZERO1
Director: Sébastien Duguay
Producer: Philippe Lalande
Video Production House : 4ZERO1
Director: Sébastien Duguay
Producer: Philippe Lalande
Video Production House : 4ZERO1
Director: Sébastien Duguay
Producer: Philippe Lalande
Client: Elections Canada
Project: Voter Information Campaign, Federal Election 2019
Video Production House : 4ZERO1
Director: Sébastien Duguay
Producer: Philippe Lalande
Agency Producer: Marie-France Cusson
Agency: Acart Communications
Acart team: Tom Megginson (Creative Director), Vernon Lai (Creative Director), Scott McMann (Associate Creative Director), Blair Burchill (Strategist), Lynn Norris (Account Director), Aimee Savard (Account Manager)
 
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